TL:DR: skip to the bottom...
I have a '22 RS6 on order, allocated and due to arrive early June. My reasons for an RS6 echo many of what other have said. I've been a long roof guy since the early 2000s when I bought my first Audi, the first iteration of the Allroad to hit the US shores. I ended up owning two of that version of the Allroad. Then after a hiatus into Beemer land (335xi sedan, X3 35xi), I picked up and drove a '13 B8.5 Allroad for nearly 8 years, by far the longest I've owned any vehicle. The B8.5 Allroad was (is) essentially just an A4 with a crappy suspension and some visual cues to differentiate it from the A4. It was very underpowered with a 211 HP turbo four banger and a floaty and an uninspiring suspension thanks the afforementioned raised suspension that made it a "crossover". I poured money into the car over the time I owned it to make it into the performance wagon I've always wanted, doing just about everything short of meth injection. New car models came along over the years, but nothing that really able to pull me away from that Allroad, including updated versions (B9/9.5) with an improved 2.0T. I even considered hunting down a used S4 Avant with the 340 HP V8 (a very rare bird!).
Then, amazingly, amidst the push towards the inevitable move to electric (its coming, if not already here, or so my Tesla loving best friend says), Audi decided to bring not one, but TWO new avants to the North American continent: the A6 Allroad and the one to rule them all, the RS6. The B8.5 was aging, ticking into the 6 digit mileage realm, and things started to go ($2k+ for a new water pump) last summer. The stars were aligning and it was time for a new car. We elected to go for the Allroad though. Not quite the cost of course. Still, a step up in just about every way. In luxury, certainly, if not in stock power with the V6 single turbo. With two German Shepherds, the extra space would be nice. The poor girls were quite cramped jammed into the B8.5 back seat and a full load of bags! Added an ABT AEC to bump power and torque up to ~400 each, a CETE to put ride height where is "should" be and I thought I'd be happy. After all, we had an APR tuned '19 B9 RS5 Coupe for the days the urge (need) to experience real performance hit. Yes I know there are better options for pure sports cars out there, but I'm an Audi guy through and through. Not to mention I'm very brand loyal, just look no further than the 8 pairs of Volkl skis, all current models, in our garage (yes, I use them all depending on conditions, albeit, its a bit harder since we've moved to So. Cal).
I should've been all set at this point, right? An RS5 for the adrenaline needs, and a quite nicely appointed A6 Allroad for relative practical needs. Ah, but the siren song of the super wagon kept worming into way into my brain. These forum pages didn't help either. I started scheming (rationalizing) ways to trade up to what I really wanted, not the least of which being this will likely be the last of its kind. Yet, I couldn't see doing it, not the least being the financial reasons having just last summer buying the Allroad. Then the winds of fate brought us a bit of a financial windfall and the decision was made! Into the Audi dealership I went to chat with my friendly neighborhood sales guy to see what could be done. Thanks to the messed up global supply chain, I'd be looking at ~12 months lead time for an order to get here. Nonetheless, I placed an order. Could I have scoured the web for a car sitting on a lot somewhere? Sure, but the chances of finding one that met my design wishlist was very slim. Order place, I resigned myself to the long wait.
A week or so later, I get a call from the sales manager. Who, long story short, "corrected" a couple choices I'd made on options. He also said he was working on getting me an allocation that would bring the car to us sooner...this summer. Production as moved up believe it or not, and now there is a early June delivery date. So here I sit, ~2 months out from finally sitting in my dream car.
...oh crap! I suddenly realize that I've just written a post that doesn't really answer the OP's original question. Why an RS6? Well, I just wrote it. The RS6 is my dream car. As we'd say in the Alpine skiing world, its a quiver killer. A single car that covers nearly every need. Performance? Check! Handling? Check! Space for our stuff and dogs? Check! Luxury? Most definitely! I've already informed my wife that she can "have" the RS5 as I'm going to be driving the RS6 every chance I get.
Audi wagons are aesthetically the best available to my eyes. The proportions are right. Add some aftermarket wheels and a CETE lowering module and the stance (I hate that word for some reason) are the right balance of mean/aggressive and functional. About the only thing that would make the RS6 better is a fully electric drivetrain. And yet, even as I write this, I wonder if that statement is correct. Conversion to a fully electric drivetrain would result is a different driving experience, faster acceleration and maybe (likely) better handling thanks to the lower center of gravity. Certainly, environmentally better than the ICE version we have now. However, range will take a hit, something that is a real issue for us as we take multiple trips each year to Mammoth, CA. Audi's current battery platforms would not get us there without a stop to recharge somewhere along the way. Not the end of the world, to be sure. But, it would extend what is already a long (6-7 hours!) haul. Another negative, there is a visceral experience driving a car with a multi gear transmission that is just not present with an electric. Something about the sensations (both physical and auditory) felt in a performance car as it powers through the gears. The surges as the gears engage, the burbles and pops from the exhaust. The feeling of downshifts and engine braking connect the driver in a way I don't think an electric does (no tries to). Electrics are fast, without a doubt. My buddy's Model X is downright scary with how fast it will accelerate. I can hardly imagine what a Plaid edition Model S must be like. But, the experience seemed to be bland (granted I was a passenger, not a driver).
Here I'll pause and mention Tesla vehicle history of quality issues. The aforementioned Model X, while a few years old now, looks like crap. Body panels don't fit / line up properly. The paint on the exterior trim pieces have faded and/or are pealing. One door handle was broken....and so on. Not to mention, the interior looks uninspiring to me, bland, meh, snore. As Musk has said, mass production of cars is hard. I can't see spending well over six digits on a car with those kinds of issues. Lastly, with Tesla, I have major issues with how they are developing self driving. Not with the concept, rather with how...but that is a different topic for another time.
So, to wrap up this meandering post...and answer the OP's question:
- Aesthetics of the Audi avant exterior and interior design
- Twin turbo V8 - this could almost be enough alone
- A truly utilitarian vehicle without the danger of an elevated center of gravity - plenty of cargo space
- Super car level performance
- The ultimate in "hidden" performance
- Luxury: HUD, ventilated seats, powered steering wheel
- The visceral experience
- Likely the last of it's kind, may even become a collector's car as a result
- Did I mention performance?
YIKES, that was a long post.
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