One thing we aren't taking into account here is the refinement.
Yes a tuned up A6 / A7 will certainly be fun, and I love mine. However, all those upgrades are pushing the car, and things do break. I haven't had any issues, but while upgrading my car it has certainly become louder, stiffer, less refined, etc.
Purchasing a stock S7 and putting on a simple stage 1 tune keeps does give you plenty of performance and keeps that Audi feel. I think if I had to do it all over again, I would buy an S car and call it a day. I don't have access to a space big enough to work on my car, nor all the tools to do everything I wanted to. So I paid a shop to install my DP, HX, test pipes and exhaust, springs etc. If you aren't doing the work yourself, take into account the cost of labor. I have spent THOUSANDS on labor. My last bill was almost 5k. That consisted of exhaust install, which the test pipes drove the cost high, spring install, motor mounts, cooling flush, drive train inserts, alignment, two timing covers, etc. Outside of the motor mounts, it was all labor.
For what I have invested into this this A6 with my parts, labor and cost of the car, I could have bought a used S7 and tuned it easily with money in my pocket. Heck, I could have grabbed a used RS7.
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