People have used Mann for oil filters. I don't know the difference between what OE and OEM means.
But I heard that for fuel filters, Mann sources from China and should be avoided.
I think the company known to make them is either KYG or Kayser, or both. That is probably the brand written on it, if you buy it at a dealership, but it costs more.
Looks like you have a late model year with the regulator inside the filter (more expensive, 4 prongs).
This looks similar, and so do the end cap colors, but I don't know.
I heard that sometimes, in general, you can get the same part cheaper but it will arrive with the Audi logo ground off. I'm not sure why they do this, if it's a copyright thing or something.
That is how it looked with a brake light switch I got a while ago.
And maybe other parts as well, such as headlight connectors.
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