I have an A7 and use the pressures recommended in the book. It is just about perfect for street driving. However, I'm hoping to get an S7 or RS7 and I've been playing around with an S7 in Assetto Corsa. I've found 40/37 hot works great in the sim. Based on track experience with my Porsche, up to 43/40 might prove better on track.
I did find, given this is a front engine, AWD car, that the left front tire really overheated at Watkins Glen. I put it at 43 and it helped a lot but didn't really cure it. The take-away is use caution on tracks with a lot of high speed turns. 40/37 works fine at COTA, Laguna, Mid-OH, Pitt Race and VIR.
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