The M550i (loaded) is a superior car to the S6 IMHO. Its faster, tech is great, tons of options, and the M550i will probably hold more of its value. It going to be the most sought after 5 series when it comes to resale. The S6 resale does take a large hit out the gate, but most cars at that price tag do.
I just decided between S7 and M550i and went with S7 because:
1. As mentioned by everyone Quattro is still superior, X-drive is inferior. I snowboard about 100 days a year, 38 mile round trip in Vermont. I like to get to the mountain before everyone, Audi wins every time.
2. Interior - I love the Audi seats, especially the Audi design arras red, love the red twill carbon weave. Although the BMW interior can be customized a lot more, and the seats may even be more comfortable, but over all the C7 cockpit, MMI set up, to me is the best out right now(even though its getting a little dated). That said BMW does have a one up on the tech that inside the car. Their computer has a lot more capability, especially if you get it loaded.
3. the badging - I know this sounds funny, but I hate "fake" M cars, if you have the "M" badge its got to be made by the motorsports divisions using M parts. I am a purist. I thought I would grab the S7 now, wait another year or 2, then the M5 with AWD comes out, and trade-in then, but after talking with my buddy at BMW, the new M5 will pretty much only be AWD upon launch, cornering, and loss of traction, otherwise it RWD- thats how he explained it to me, so no M5 for me. Will be trading up to the new RS7 some day...
final thoughts - both amazing vehicles, go drive them both. They are totally different. I do wish I could drive a BMW daily, they are more a drivers car, very responsive. So long as I need AWD, I will be sticking with Audi Quattro, so S7 was the ticket for me.
Best of luck, I am sure you'll end up with S6 if AWD is the determining factor.
Previous BMW's: 1992 318is, 1999 M Coupe, 2001 740il, 2001 M Coupe
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