@DannyDeez, for reference, here are the tables from the manual (stolen from AW):
If you're looking at the door jamb, I believe it only shows the full load pressure. The recommended pressure under normal conditions is lower. I think people sometimes mistakenly assume that running a higher pressure (and the associated ride discomfort) equates to better performance. There's a point though where all you're doing is reducing your contact patch to sub-optimal.
I haven't gotten around to chalking like others have suggested, but I'm currently running 36 psi on my 275/40R20 setup. For wider tires of the same diameter, my understanding is you'll generally want to run a lower pressure than the equivalent narrower tire.
Edit: I mentioned this earlier in the thread, but I think the higher pressure recommendations for the SQ5 are partially based on the higher maximum speed. I may actually try dropping my pressures even a bit more.
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