I assume the dealer is quoting on replacing the part, or do they have some magic repair formula?
I've heard rumors of really high quality repair work, but I've never actually seen it. My best efforts have minimized such damage, but to the best of my knowledge and ability there's no way to repair.
I have had luck with abrasive polishing. Definitely a coating there, but it's quite thick, and leveling the area around the scratch can minimize it. (I wish I knew more about the coating - I'm guessing it's either a galvanized or some sort of polarized, but I've never even been able to learn what it is, let alone how it's applied.)
If you're up for experimentation, I have had reasonable luck with polishing, taping, scuffing (0000 steel wool is fine), and then painting with a couple of thick coats of Wurth wheel paint. Surprisingly, the bright silver and clear end up being a pretty decent match, and they do a nice job of filling. Your call whether to follow up a few days later with a fine abrasive polish....probably not necessary if you were very thorough in taping.
I've heard semi-good things about these guys:
http://www.yourautotrim.com/semdye.html
As you'd guess, the downside is whether the durability is there, but if applied carefully, and with a good clear on top, I'd suspect adhesion would be fine. The only other option I've found is wrapping in a vinyl film. Of course, to be done well, you've got the same amount of labor involved to pull the piece.
Good luck. Looks like the scratch is on top? Hopefully that makes it harder to peek at?
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