$42,000 for red stitching in RS7 dynamic edition.

[blmlozz]

http://jalopnik.com/why-audi-wants-y...rs7-1563449754

You may be asking yourself: "What could possibly justify such a huge price increase over the base RS7, which is pretty luxurious and incredibly fast on its own?" Well congratulations, philistine. You have exposed yourself as someone with no appreciation for exclusivity and/or dynamism. P

Why Audi Wants You To Pay $146,045 For This RS7

But I shall lower myself to your level and answer your question for you. When you opt for this package, you get red stitching. And red seat belts. And fancy Black Valcona leather seats. And red brake calipers! And carbon fiber aero kit and engine cover, because that's a thing you will definitely need.1P

You also get the optional Dynamic Ride Control for your riding and handling pleasure. That can be had on the normal RS7, sure, but that car is practically a Golf compared to this exclusive and dynamic machine. P

I just. I'm exhausted thinking about this.

This thing, costs more than an R8.

let me tell you something, red contrast stitching, seat belts and brake calipers do not special car make.

perhaps I should not poke fun of at something in which I myself will never own. But I have to take a moment to ask of you; who would actually look at this and say 'yes, I must have you my lust can not be satisfied until I do!''

[rollerton]

Jeeez. I don't know, I was actually thinking what a bargain it is for all those things! $10k for brake coating: Bargain. $15k for seats: BARGAIN! $10K for RED seat belts, thats practically free! $7k for stitching is probably less than $20/per stitch.
Who would even question those prices!?

[KarimS3]

Carbon fiber diffuser (front/rear) and carbon engine cover are a couple grand. But yeah, ridiculous price for this package.

[psiaddict85]

You have to consider that a top of the line RS7 is nearly $130k and I imagine all of the options are standard on this exclusive model. $15k extra is not that crazy if you ask me considering you can spent $10k on exclusive paint/interior alone.

[GTS21]

Any performance enhancements? That would piss me off. lol

[moosehead1]

The red leather interior in my first Audi Coupe GT was a deal closer. However, the whole car cost $17k.

[Maverick]

wow... that's a lot of dough

[moosehead1]

wow... that's a lot of dough

That's a lot of Courvosier and Coke.

[kiku]

I'd jump on it considering what you get. My standard rs7 with air suspension cost 126k without fancy bells. If I could get the additional items listed above at order time last year, I would have gotten it plust the DRC option.

It's not too far from the base priced rs7 with some bells and whistles.

[Silent Drone]

This thing, costs more than an R8. . . . perhaps I should not poke fun of at something in which I myself will never own. But I have to take a moment to ask of you; who would actually look at this and say 'yes, I must have you my lust can not be satisfied until I do!''

I'd hit it. I don't think there is anyone in this forum who has standing to criticize someone else for spending too much on an Audi! LOL.

[GTS21]

I'm guessing comfort seats are a no-go with this model, and I wouldn't want DRC, so wouldn't work for me anyway

[nexlogic]

Hmm, do you get to choose the exterior paint color?

[airborne7]

If you have 125-135k for an RS7 with a couple of perks, you have 150k for one will all of them, plus all of the "but does yours have this?" looks when ever you come across a beast of the same breed...

[lv2000]

i would buy that car if i was in market for a rs7 that is insane interior i love the red stitching and seatbelts like my old porsche i wish audi did it more often as options instead of audi exclusive only . i bet the carbon has to be sick on that car never seen carbon engine cover on rs7 before ...

[VVG]

Value, logic and reasoning go right out the window when it comes to this sort of purchase. This is an emotional buy, plain and simple, and Audi knows it. When you consider how rare the package is going to be, the price is appropriate.

[moosehead1]

Come on now, we're talking a different color of seat belts and stitching, and an engine cover, or is there also unobtanium involved?

[lv2000]

Hahaha moosehead1 I dig the seatbelts and the deviated stitching but that's a lot of cash my first house wasn't that much and I'm young. Kinda


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[kiku]

I think I'm going to order one....

[shiffyspliff]

I signed the papers on my RS7 today, and it has this package. Leased it for 36 months.... and dam does this package look good. All the carbon, the red calipers etc. If you can afford it, go for it.

[moosehead1]

Dayum Shiffy, your 3 Ferrari's, a Tesla, a Triumph, and this unobtanium RS7 tops Graham Rahall's stable which includes 3 Porches, 2 Benzs, 2 Ducatis, and the Glut Orange RS7.

Saying nice quiver doesn't seem to cut it. Enjoy.

[ky0t3s]

If I were in the market this package would be seriously tempting. I suppose most interesting is that this RS7 still has the current-generation headlights and MMI (as far as I can tell). I guess that means no mid-cycle refresh for MY15?

[dazzyd]

Yeezus.. 146K for a top of the line RS7 and you guys are complaining jeez its 250K just for a base model RS7 over here. i would snap at one if it was the same price as it is over here.

[mmaturo]

The thing is loaded so its really about 12K on top of a loaded RS7 so the exclusive bits if you ordered it would be this much. My RS7 is much much less since skipped all the gadgets except the Dynamic package which was very important to me for the suspension that to me is right for an RS car. So I'm in at 111 to 114 with carbon fiber exterior package, dynamic package, and my interior choices/wheels. I would be very tempted by this car if I didn't have the rest of my fleet and also 'need' a track car. Love the red bits. Used in a year or two I may have to hunt one down.

[Fallen33]

My "dream" RS7 is $127k. If I was spending that much already, I'd gladly pay the extra $15k no questions asked to get the Dynamic Package. It's a great "oh yea, well look what I have" feature. It's only money!

[kiku]

Asked my dealer about it, and then heard crickets.....

[kiku]

Got an update on this, limited production (prebuilt units for MY2014), but you can order these for 2015.

I'm actually going to see the one displayed at the NYC Auto Show, and probably pull the trigger and trade in my current RS7 for one. But most likely I will custom order as the pre-built ones come with black seats and I want the lunar seats with red stitches.

Then I am done - i'll be satisfied :)