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  1. #1
    Veteran Member Four Rings iconoclast's Avatar
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    Sep 15 2006
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    why did audi go with the word 'avant' for their wagons?

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    does anyone here know the official purpose or reason for naming audi's wagon/touring/estate 'avant'?

  2. #2
    Veteran Member Four Rings A4 Effort's Avatar
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    May 28 2007
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    18371
    My Garage
    '99 A4 2.8 / '07 A4 S-Line Avant / '09 A4 S-Line 2.0
    Location
    Mt. Airy, MD

    There was a thread a while back on this. Official answer from AOA: Avant is a made-up word
    | 2007 Ibis Ti S-Line Avant | APR Stage 2+ | APR HPFP | 034 HFC | Forge DV | Stasis Exhaust | KW V1 Coilovers | SPC Adjustable Control Arms | 19" MRR GF6s | 034 TIP | 034 Sway Bar & End-Links | K&N Drop-In | Deval CF Front Splitter | Relak CF Sideskirts | S4 Recaros | TT-Sline MFSW | P3 Vent Gauge | RS4 Grille | RS4 Fog Grille Mod | RS4 Pedals | RS6 Shift Knob | OEM+

  3. #3
    Veteran Member Four Rings iconoclast's Avatar
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    i read that, didnt know if that was the "official" answer...

  4. #4
    Veteran Member Four Rings A4 Effort's Avatar
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    May 28 2007
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    My Garage
    '99 A4 2.8 / '07 A4 S-Line Avant / '09 A4 S-Line 2.0
    Location
    Mt. Airy, MD

    Quote Originally Posted by iconoclast View Post
    i read that, didnt know if that was the "official" answer...
    I actually read your thread incorrectly.....you asked why they chose it, not what it meant. Why is anyone's guess, really. I often wonder why other car manufacturers choose names for their vehicles and the meaning/story behind the name.
    | 2007 Ibis Ti S-Line Avant | APR Stage 2+ | APR HPFP | 034 HFC | Forge DV | Stasis Exhaust | KW V1 Coilovers | SPC Adjustable Control Arms | 19" MRR GF6s | 034 TIP | 034 Sway Bar & End-Links | K&N Drop-In | Deval CF Front Splitter | Relak CF Sideskirts | S4 Recaros | TT-Sline MFSW | P3 Vent Gauge | RS4 Grille | RS4 Fog Grille Mod | RS4 Pedals | RS6 Shift Knob | OEM+

  5. #5
    Veteran Member Three Rings Dusty Mauve's Avatar
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    Feb 04 2011
    AZ Member #
    70486
    Location
    Norway

    Avant means forward, I think, so I´m guessing they found it suitable in some way… Vorsprung durch technik/Advancement through technology, advancement = forward?
    Anyways, I like it
    13 A6 C7 Allroad - 3.0 biTDI - Havana Black
    09 A4 B8 Allroad - 2.0 TDI - Condor Grey
    05 Caddy 2K - 1.9 TDI - Light Silver
    00 A4 B5 Avant - 1.8 TQ - Light Silver

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  6. #6
    Veteran Member Four Rings iconoclast's Avatar
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    plausible... i always assumed it was short for avant garde. when my father asked me why it was an avant it made me wonder. having been within the audi family for some time i never even bothered to ask or find out until now.

  7. #7
    Veteran Member Four Rings Shanster's Avatar
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    Jun 02 2011
    AZ Member #
    76352
    My Garage
    2016 B8.5 Allroad, 2022 Volvo XC90 T8 Recharge R-Design
    Location
    Maine

    Avant garde means a group that applies the latest technologies and state of the art concepts. I'm sure the reasoning had something to do with that.
    Brent
    2016 B8.5 Monsoon Gray Alload
    Sold: 2007 B7 A4 Avant 2.0T 6MT, 2014 B8.5 Ibis White Alload

  8. #8
    Veteran Member Four Rings Shanster's Avatar
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    Jun 02 2011
    AZ Member #
    76352
    My Garage
    2016 B8.5 Allroad, 2022 Volvo XC90 T8 Recharge R-Design
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    Maine

    Quote Originally Posted by iconoclast View Post
    plausible... i always assumed it was short for avant garde. when my father asked me why it was an avant it made me wonder. having been within the audi family for some time i never even bothered to ask or find out until now.
    So weird...didn't even see this response. Sorry for the redundancy
    Brent
    2016 B8.5 Monsoon Gray Alload
    Sold: 2007 B7 A4 Avant 2.0T 6MT, 2014 B8.5 Ibis White Alload

  9. #9
    Veteran Member Four Rings LINDW4LL's Avatar
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    Dec 10 2011
    AZ Member #
    85071
    My Garage
    991 C2S, Stage 3 S4, E46 M3
    Location
    CLT | MKE

    It sounds much cooler than "station-wagon", so that's a plus.

  10. #10
    Veteran Member Three Rings teleTay's Avatar
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    Jul 19 2010
    AZ Member #
    61643
    My Garage
    2000 A4 Avant, 2004 S4 Avant
    Location
    SLC UT

    Quote Originally Posted by LINDW4LL View Post
    It sounds much cooler than "station-wagon", so that's a plus.
    this i always say that AVANT does not equal WAGON

  11. #11
    Veteran Member Four Rings iconoclast's Avatar
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    Quote Originally Posted by LINDW4LL View Post
    It sounds much cooler than "station-wagon", so that's a plus.
    touring is a better option as well... i contacted aoa they did not have an answer for me and the guy on the phone was stumped and said 'i never thought to ask.' they are going to inquire and get back to me IF they find an answer.

  12. #12
    Veteran Member Four Rings SurferD's Avatar
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    Apr 30 2007
    AZ Member #
    17686
    My Garage
    18Forester XT touring, 03-F150 XLT, 71-240Z
    Location
    Orange, CT

    Definition of AVANT: culturally or stylistically advanced : avant-garde <avant jazz>

    Origin of AVANT
    French avant- fore-, front, from avant before, from Latin abante
    First Known Use: 1965

    Related to AVANT
    Synonyms: advanced, avant-garde, cutting-edge, progressive, state-of-the-art
    Currently: 2017 Q7 Prestige 3.0 with APR tune.
    Formerly: 2007 S4 Avant 6MT; 2002 S4

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