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  1. #1
    Registered Member One Ring
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    Aug 06 2010
    AZ Member #
    62355
    Location
    LA

    Price check on 2011 A4 in SoCal.

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    Basically after much research I wanted my next car to be an Audi A4.

    TrueCar quoted me $37,754 (600 below invoice) here in Southern California.
    2011 A4 CVT
    Premium Plus
    Navigation
    18" Sports Package (I wanted the Titanium but it seems like most the dealers in my area won't be getting until 2 months from now)
    Deep Sea Blue.

    I've emailed dealers and they all say they can beat that price but won't give me an exact amount. One did offer $500-1000 below invoice though when I visited the dealer.

    What have you guys seen a car like this go for recently? Is there a better way to go about getting the best price possible? I'm willing to drive anywhere in the greater LA/OC area/Riverside area.

    Thanks for your help.

  2. #2
    Veteran Member Four Rings aznpxdd's Avatar
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    Feb 16 2009
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    Just my opinion, but you should get quattro instead of the navi and just buy a $150 Garmin!
    -Jeff

    2009 Ibis White A4 2.0T

    Gloss Black Grille | CF Filler Plate | 19x8.5" Dark Gunmetal VMR v701's | Black Calipers | ST Coilovers
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  3. #3
    Veteran Member Four Rings UmIsThisThingOn's Avatar
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    Jun 03 2009
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    My Garage
    1954 Volkswagen Beetle
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    Quote Originally Posted by aznpxdd View Post
    Just my opinion, but you should get quattro instead of the navi and just buy a $150 Garmin!
    Agreed. As far as price, anything within a grand above Invoice is good IMO.
    That's money you can spend on Quattro

  4. #4
    Active Member Two Rings
    Join Date
    Jul 13 2010
    AZ Member #
    61377
    Location
    Atlanta

    Invoice on your car is $ 37,085 + 875 Destination= $ 37,960.
    Base car = $ 29,713
    Premium Plus = $ 3,209
    Navigation = $ 2,371
    18" Sports = $ 1,349
    Pearl/metallic Paint = $ 443
    Destination = $ 875

    Becareful getting quote in Invoice pricing or any other pricing other than Drive Out Cost... you might find once you go to get your car that the dealer will add in Dealer Fee or other fees to the the cost. Make sure you get a quote of the Drive Out Cost listing all fees and taxes BEFORE you place your order. Actually,I'd have every dealer your looking at fax/email you a quote in Drive Out Cost. If they won't do that then go do the dealership in person and ask for it. If they still won't... then don't buy from them.

    My guess is that your quote might not include the dealer fee and/or the destination fee. Just an FYI.
    Last edited by Davisjl; 08-09-2010 at 07:18 AM.

  5. #5
    Established Member Two Rings KlRBY's Avatar
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    May 10 2010
    AZ Member #
    58800
    Location
    North Carolina

    Quote Originally Posted by aznpxdd View Post
    Just my opinion, but you should get quattro instead of the navi and just buy a $150 Garmin!
    I'm gonna have to second this.

    If you can find a way, get Quattro.

    You can get the car for below invoice as well. Just do your homework.

  6. #6
    Active Member Two Rings
    Join Date
    Jul 26 2010
    AZ Member #
    61917
    Location
    Seattle

    Totally agree with everyone with going with the Quattro. Got mine with the Nav and its sort of not worth the price.

    On the price point...if you can get below invoice that is awesome. Maybe I should have waited for 2011 instead of picking a leftover 2010. Didn't think they would be selling below invoice so soon for a 2011 model...

  7. #7
    Registered Member One Ring
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    LA

    Is Quattro even necessary here in Los Angeles?
    It hardly rains, constant 70+ sunshine weather and no hills.

    The quote said this "Your Price includes destination and all other manufacturer fees plus applicable incentives."

  8. #8
    Established Member Two Rings KlRBY's Avatar
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    May 10 2010
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    North Carolina

    Quote Originally Posted by jcyp View Post
    Is Quattro even necessary here in Los Angeles?
    It hardly rains, constant 70+ sunshine weather and no hills.

    The quote said this "Your Price includes destination and all other manufacturer fees plus applicable incentives."
    I live in an area with little to no snow, or inclament weather, and I love it. I would suggest driving both a CVT model, and a quattro model, and judging for yourself. I personally was not enthralled with the shiftless dynamic present on the CVT, not to mention the innumerous benifits of Quattro regardless of your current topographical characteristics & climate.

    I would also do your research on what those 'applicable fees & incentives' are, as well as the related tax, tag, and titles fees.

    If you end up paying the price discrepancy in extra fees, theres essentially no 'victory' in getting the car at invoice.

  9. #9
    Veteran Member Four Rings Slave IV's Avatar
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    Aug 28 2008
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    lol at thinking quattro is only for rain/snow...it helps and makes your car better/safer in all conditions. It's one of the main reasons you should be buying an Audi...if you don't want or think you need quattro, you'd be better off with a VW or BMW and I really do not like BMW's but I'd take any BMW over any CVT FWD Audi. Unless you just like paying ridiculous premiums for nothing more than a badge.
    Buy my B5 S4 Body panels!
    The dollar bill is nature's suicide note

  10. #10
    Active Member Two Rings
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    Jul 13 2010
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    Location
    Atlanta

    Quote Originally Posted by jcyp View Post
    Is Quattro even necessary here in Los Angeles?
    It hardly rains, constant 70+ sunshine weather and no hills.

    The quote said this "Your Price includes destination and all other manufacturer fees plus applicable incentives."
    Doesn't say anything about the Dealer Fees... ie the dealers here in Georiga add anywhere from 399 to 800 dollars in "Dealer Fees". I'm just saying, don't assume they are not going to add them. Ask for the Drive Out Price with all fees included and broken out for you to see.... that way there will be no surprises on the day you pickup your car.

    Also, your invoice is $ 37,085 + 875 Destination= $ 37,960 in my opinion and not the $ 38,354.00 that Truecar shows you. True car adds in regional advertising cost to the invoice price; however, not all dealers actually use the regional advertising and are not charged for it by Audi.

    When people on this or other forums are talking about Invoice Price, 99% of the time they are talking about the Invoice price you can find on Edmunds.com, which won't include regional advertising support. Start with your invoice at $37,960 and then have them add the fees in. If there is an advertising fee, so be it... but don't be fooled into thinking that all dealerships pay that fee. Personally, I think that is a cost of doing business, much as paying their power bill and water bill... and you don't see a "fee" for that. So when you see someone say 1,000 dollars or less above invoice is a good price, they mean without any Dealer Fees or Advertising fees. The invocie for your car as optioned is $ 37,960, then anythng under $ 38,960 + your tax, tag and title out the door is a good price.

    The only other thing I would say, is make sure they are pricing you a 2011 and not a 2010. The 2010 have a $ 1,500 dealer incentive right now and the 2011 just came out so they do not yet have any incentives that I know of. I don't know any dealers in the Atlanta market that are willing to sell below invoice...

    For me here in Georgia here is how I shop for the car...

    Edmunds invoice is $ 37,960 (this includes destination fee)
    add tax of 6% = $ 2,277.60
    Tag fee = $ 20 (if I remember correcly)
    Title Fee = $ 18 (if I remeber correctly)
    Subtract any rebate or incentive to the buyer or dealer
    Add $ 1,000 for MAXIMUM Dealer Profit

    = $ 41,275.60 (MAXIMUM out the door price I am willing to pay)

    When negotiating the price I would offer the sales guy $ 40,775.60 OUT THE DOOR and see what he says. I don't normally waste too much time dealing with back and forth. I let them counter with an offer and if not under my MAX, I will offer the the full 1k profit IF I like the dealership... otherwise I just move on to the next dealer.... I'm sure others can and do haggle the dealers down more, but I feel comfortabel in that range and have yet to have any dealer let me get up and walk away.

    It only took a few times in my younger years that I dealt with a dealership that quoted me a price and only did I find out all the "fees" when I showed up to get the car. Believe me, dealing in Drive Out Cost has made my car buying life so much easier.
    Last edited by Davisjl; 08-09-2010 at 01:33 PM.

  11. #11
    Veteran Member Four Rings ultra's Avatar
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    Apr 12 2007
    AZ Member #
    17231
    My Garage
    13 Allroad
    Location
    San Antonio,TX

    wow, small world I actually ordered a Deep Sea Blue Titanium for myself just the other day , I got Quattro though
    you can pick up an my2011 A4 for $1000 below invoice no problem in L>A area, subject to availability of course .

    pm me if you have more questions
    Last edited by ultra; 08-11-2010 at 03:49 PM.
    Eurocode
    2013 Allroad Volcano Red, Eurocode goodies
    2018 SQ5 Florett Silver S-Sport package

  12. #12
    Veteran Member Four Rings
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    Dec 17 2008
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    36479
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    Charlotte, NC

    Since I work in the biz I always LOL when people say they are getting fresh model year cars below invoice. Maybe if you have owner loyalty that's the only way. Good luck and seriously, this is a car forum go to edmunds.com if you need help buying a car. Price checks are for the grocery store and walmart.
    Post pics upon purchase!
    Ol' Whitey - 1996 A4 2.8 quattro 5MT Arctic White w/ Remus
    #2 - 2008 A4 2.0T Quattro 6MT Quartz Gray - w/ AWE exhaust (1/08 - 1/11)
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  13. #13
    Veteran Member Four Rings ultra's Avatar
    Join Date
    Apr 12 2007
    AZ Member #
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    My Garage
    13 Allroad
    Location
    San Antonio,TX

    ^^^^
    that may be true in your neck of the woods partner but I work for Audi too here in LaLa land and a g back on A4
    is already quite easy to obtain unfortunately.
    Eurocode
    2013 Allroad Volcano Red, Eurocode goodies
    2018 SQ5 Florett Silver S-Sport package

  14. #14
    Established Member Two Rings JMUCI's Avatar
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    Mar 05 2009
    AZ Member #
    39500
    Location
    Irvine, CA

    I would check out Audi Mission Viejo, I got my A4 from there for $600 above invoice. They were the best I could find in the OC area.
    2009 Audi A4 Quattro 6 Spd Manual | Current Mods: APR Stage 2+, A.W.E. Dual Outlet Exhaust, EuroCode Tuning High Flow Cat, and VMR 18" V708's Matte Black

  15. #15
    Veteran Member Four Rings Slave IV's Avatar
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    My Garage
    MkV R32, C5 allroad
    Location
    CA

    Pacific Audi is not bad....I know of 2 B8's bought there recently at decent prices. I negotiated one of the deals for under invoice...
    Buy my B5 S4 Body panels!
    The dollar bill is nature's suicide note

  16. #16
    Established Member Two Rings
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    Feb 19 2010
    AZ Member #
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    Location
    SO CAL!

    I pmed you about my sales rep at Mission Viejo, he gave me $1000 under invoice + free audi care.

  17. #17
    Deactivated Two Rings
    Join Date
    Jun 30 2010
    AZ Member #
    60915
    My Garage
    2010 Audi A4 B8 Avant, 2008 MB C300
    Location
    VC, SoCal

    Dealer did not have what I wanted, I Ordered Avant Quattro premium, SS, BT, IPOD 10 weeks and $300 over. No BS either, good store call Ron Shapiro in sales at RUSNICK in T.O.
    sorry no pics

  18. #18
    Senior Member Two Rings eaniemeanie's Avatar
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    Feb 22 2009
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    My Garage
    MB C300,1971 911E Targa, 05 Pathfinder.
    Location
    Temecula, CA

    Quote Originally Posted by jcyp View Post
    Is Quattro even necessary here in Los Angeles?
    It hardly rains, constant 70+ sunshine weather and no hills.

    The quote said this "Your Price includes destination and all other manufacturer fees plus applicable incentives."
    Maybe not necessary but it drives better than a CVT.

    And for what it's worth, the wife drove it to her work (winery) during the last storms we had (whenever that was!). The barrel room has a dirt road to it and she was the only one not to get stuck. Everyone else couldn't get into the parking area. I wish I had a photo of the A4 in the parking lot and the limos and buses stuck in the mud!
    Long gone ->(2009 Audi A4 Premium current odo 95,000)

    Service history 85K miles.:85K miles......

  19. #19
    Veteran Member Four Rings
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    Check out www.zag.com

    Use the American Express link:
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    or USAA if you're in the military.

  20. #20
    Veteran Member Three Rings routertyty's Avatar
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    Aug 09 2010
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    Honda Mini van
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    Menlo Park, CA

    I just got a quote for a 2011 A4 quattro with Auto tranny, prestige package, 19" sport package, and sunshades for $43500 before taxes and licensing. I believe that is about invoice pricing. Thoughts?

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